The Latin Times recently sat down with Aimee Allison, founder of She The People and the advocate behind the study. In her role, she leverages media, research and analysis to show the power of the women of color electorate, increase voter engagement, and advocate for racial, economic and gender justice.
The Latin Times: What are some of the main issues for women, particularly Latina women, ahead of November as you see it in your study?
Aimee Allison: the main issue that our polling revealed, and I would just first want to say Latinas are under polled and underrepresented in national polls. So we wanted to make sure that Latinas were represented, but also, to show that women of color aren't a monolith. So the polling reflected a relatively high number of undecided voters amongst Latinas. So we delved into the messages and the actions that the campaign could take that would move them from an undecided column to supporting Kamala Harris. So we found a number of things that revealed that the Latina vote can be supercharged in the last four weeks of the election, with some changes that really lean into identity and key issues that are important to Latinas.